During the holiday season, companies will always have a busy period, as customers are more likely to place more orders than usual. For businesses, there is no better time than Christmas to bring customers closer. Christmas is one of the most beloved holidays, and during that time, people are splashing their cards and are more eager to buy something, even if it is expensive. As they are prepared to spend quality time with their family, everyone will look for presents for their loved ones.
This is why, if you want to improve the relationship between your businesses and customers, you should take advantage of this season and impress your clients. As you probably know, retaining existing customers is cheaper than attracting new ones, so you should ensure you give your existing customers an improved experience this year.
Here is how you can do it.
Prepare your company for the holiday season
During the holiday season, nothing is worse for customers than finding products out of stock or having delayed delivery services. Instead, if clients find plenty of available products on your site and receive their wanted goods quickly, their satisfaction will improve greatly. Busy periods are a challenging time for businesses’ reputations but, at the same time, an excellent opportunity to enhance relationships with clients and impress them.
Most of the time, customer behavior changes during December, as clients don’t have patience and will want to receive their products as soon as possible. This is why you should prepare in advance and offer something better to your customers than competitors. You need to pay attention to your sales analytics and prepare your stocks in advance. If you want to offer an excellent experience to your customers, it’s better to be overstocked than understocked.
But sometimes, even if you are prepared with everything in advance, something unpredictable might still appear. This is why it is good to prepare for the unexpected rather than let nature take its own course. You can create a plan for a broken supply chain and have something in mind for unexpected situations.
Reward your top clients with special gifts
Christmas is the best time to show gratitude towards the clients who have been close to your business for a very long time. Many companies only focus on acquiring new customers and offer them several offers, but forget about the clients that have been loyal for a long period. So, this year, you can change something and offer a small and representative gift to the clients who have stayed with your businesses over the years.
You can do that by checking customer information in your CRM and segmenting the customer database by the amount spent or the purchases they made over the years. For them, you can create a special campaign and send emails or private messages with a discount code. You can choose a free delivery, a heavy discount or a month of free subscription.
Or you can offer customized presents that are representative of the services you offer. It can also be a personalized gift with your logo or name, like a mug or a water bottle. Customers like to receive something free and will feel important to your business if you consider giving them a gift. Customized presents are also a great marketing strategy, as when clients use your products, they will always think about you. Make sure you pack them nicely, add a beautiful Christmas ribbon on top, and you will surely impress your customers with your special gifts.
Improve delivery services
If you don’t want to appear unable to cope and unorganized at one of the busiest times of the year, you need to improve all your services, including your delivery. You need to prepare with some time in advance and consider what alternatives will bring an excellent delivery to your clients.
Also, you need to show adaptability and that you can give something to your clients quickly or at a specific date. Customers want to receive orders on time and don’t care if you have many orders that need to be processed, which might take a little bit longer than usual.
People often order their gifts just a few days before the big day, expecting to receive them on time. Therefore, especially at Christmas, you must ensure the deliveries arrive at customers promptly.
Free delivery can also improve customers’ experience, as they want to see that businesses think about them, especially in the most wonderful time of the year.
Offer discount codes
Christmas is a good time to attract new customers, as many people search several places to find the best gift for their loved ones. Around Christmas, numerous companies have seasonal discounts to attract more customers, and you should also apply this strategy in your business. Also, at this time, it is good to offer something more to clients. It can be as simple as a thank you card with a 10% discount for their next order, but it will surely be appreciated.
You can also use flash sales on subscriptions, a great way to draw more customers to your brand. Plus, these gifts are very popular at the moment, so they surely will be considered by many people. And if you offer them a free month subscription or a discounted plan for the year, customers will be attracted to this special holiday offer.
Also, if you still have excess stock from Christmas, you can leverage the situation to your advantage. For example, in the post-Christmas lull, you can sell the unwanted stock with a special offer. This may sound interesting for clients who love a thrifty deal and are on low budgets. They can even buy something in advance for the next year if they find an unmissable offer, and you will clear out your stock room, which is a win-win situation for both of you.
So, how do you plan to improve your customers’ satisfaction this year?
