The advertising language is used to persuade the masses to buy various commercial products, in political campaigns and preventive advertising that tells us about drugs, health campaigns, and environmental issues.
In the advertising language participates:
The purpose of advertising language is to subjectively attract the public through phrases that are apparently objective. What they are looking for is a way to reach the feelings of the public by attracting their attention, and therefore they are based on persuasion.
Interactive Advertising is the use of interactive media to encourage or influence the purchase decisions of consumers. Interactive advertising is used on the Internet, on interactive television, mobile phones, and adapted terminals.
Certain viral marketing campaigns can be considered interactive advertising.
There are two types of interactive advertising :
Interactive television advertising
The implementation of the new television standards, DTT, and the distribution of television over the Internet has made it possible to start the development of interactive advertising on television.
Interactive advertising on the Internet
Until recently, advertising was unidirectional, since conventional media only allow one direction: from the medium to the consumer, the latter being a mere spectator – recipient of the message. With the advent of the Internet and interactive technologies, communication has two directions:
sender – receiver
receiver – emitter
issuer – issuer
The market is made up of all current and potential consumers or buyers of a certain product. The size of a market, from this point of view (marketing), is closely related to the number of buyers that should exist for a given offer.
Market members should have three very important characteristics:
possibility to access the product
The most prominent goal of marketing is; try to increase both the market share and the market size of a certain product.
In the pro-market reorganization, markets and consumer habits change over time, so companies must adapt their structures to profitably satisfy their customers. It consists of studying the behavior of buyers and everything that affects the market and then reorganizing the company.
The objective of the pro-market reorganization is to optimize the use of resources used to produce products and/or provide services, generating greater value at the lowest possible cost.
The pro-market reorganization feeds on Relationship Marketing and uses tools such as:
Times and methods
Telemarketing is a form of direct marketing in which a counselor uses the telephone or any other means of communication to contact potential customers and market products and services.
The process of outsourcing telemarketing campaigns to other cities in the same country is known as nearshore and that of outsourcing the service to other countries is known as offshore or relocation. Telemarketing is a medium, an information channel, and a space for sale as valid, as is for example the radio or television.
The advantages of telemarketing are the following:
The option of hiring a telemarketer as a viable means of marketing products or services.
It has the advantage of having a sales force that contacts the customer directly.
An advantage for the customer could be that they can purchase these products or services from their home or office without having to go directly to the company that markets them.
Another advantage is that when the advisor directly contacts the client, he solves all his doubts or explains the special characteristics of the product or service in-depth.