Seo for Small Business- the Tools, Tactics, and Topics You Need to Use
SEO for small business can be a difficult subject to get a hold of. Understanding how you can capture the number one spot in your industry or even compete with some of the larger corporations in your industry means understanding your niche.
There is a long list of factors that you can consider for optimization with google. The process of on-site SEO, keyword research, backlinks and more maven seem like another language if you are just getting started. Here are some of the easiest tools and tactics that you can use for early optimization on your small business page.
Your meta-descriptions are one of the first impressions that your site will be making on any search engine results. Building a properly optimized meta-description can make sure that you are using the right keywords and that you can call out to anyone that is considering clicking on your search engine results.
Title tags can contain a variety of important information about your page. Using the right title tag can arm your page with much of the information that it needs to start ranking.
Alt Attributes On Images
Alternate text or alternate attributes on your images can help people that are searching for your content. Your site needs to have a series of descriptive alternate text that can make sure your images can show up in Google search engine results.
A Full Site Map
Creating an XML site map can make sure that all of your pages are ready to be crawled quickly by google results. Your current site map needs to be updated regularly as well. If it has been some time since you updated your site map or if you don’t have a site map at all, this is an update that could help you to see quick results.
These are just a few of the initial items that you can work on to help improve your page. By addressing some of these small items, you can prepare for future SEO work and make sure that your page can be in a position for easier ranking.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.